Articles

Adapting to Change: How Ideation Evolved from a Creative Company to a Creative and Logistics Powerhouse

The past couple of years has been a challenging one for businesses of all kinds. As the COVID-19 pandemic swept the globe, we were forced to adapt and evolve in ways we never thought possible. But...

The Power of the Personal Note

By Nathan Bailey Including a personal message with your gift adds a special touch that shows the recipient that you put some extra thought and effort into their present. According to a survey...

What Are the Hottest Swag Items for Right Now?

By Nathan Bailey and Kiana Yandell This is a question we get a lot at Ideation from new and prospective clients during our initial calls. It certainly seems like a reasonable question for...

Ideation Is Here for You

Undoubtedly these are unprecedented times that we are all navigating through together. First and foremost, I want you to know that the health and wellness of our teammates are my number one...

The Impact of Changing the Face of Your Company

By Ali Ongaro, Graphic Designer A rebranding of a company can mean so much more than a facelift, it can be representative of social and political impact for the greater good. Nabisco’s rebrand of...

Promo Products: Targeting New Customers at Trade Shows

By Kristin Baley, Account Manager Does your trade show strategy include using promotional products? It should, and I’m ready to tell you why, what, and how! First, the why. People, in general, love...

School’s Almost In

By Ali Ongaro, Graphic Designer We are kicking off this month with Back to School-themed products for the office. If you are a stationary nerd like we are then you should be as excited as we are!...

The Apparel Marketing Game

By Nathan Bailey, Chief Branding Architect Whether it’s t-shirts, polos, or button-down shirts, corporate apparel can work more for you than just simply an employee outfit. It is a powerful tool...

Using Promotional Products to Encourage Sales Team

By Kristin Baley, Account Manager What do you do when you need to keep a sales force fired up? You do it with promotional products! While working as the Marketing Manager at Comcast Business in...