Adapting to Change: How Ideation Evolved from a Creative Company to a Creative and Logistics Powerhouse

by | Jan 16, 2023 | Thoughts

The past couple of years has been a challenging one for businesses of all kinds. As the COVID-19 pandemic swept the globe, we were forced to adapt and evolve in ways we never thought possible. But through hard work and determination, we emerged stronger and better equipped to serve our clients in the new normal.

When the pandemic first hit, our main focus was, of course, the safety and well-being of our employees and clients. We quickly implemented remote working arrangements and other measures to protect everyone from the virus. But as the lockdown measures dragged on and the economic impact of the pandemic became clear, we knew we had to take action to ensure not only the success of our business but the success of our clients and their business.

One of the first things we did was to reassess our core offering. We had always been a creative company, providing branded merchandise, design, and marketing services to a wide range of clients. But as the pandemic hit and lockdowns took effect, we realized that our client’s needs were changing. With so many clients and their customers working from home, the demand for logistics services had skyrocketed.

This realization led to a major pivot for our company. We knew that in order to make our clients look like Rock Stars in the new normal, we had to become more than just a creative company. We needed to become a creative and logistics company.

The transition was not easy. We had to learn quickly all the aspects of warehousing, fulfillment, and shipping. We had to understand the nuances of different regions, customs regulations, and shipping methods. We had to set up new systems and processes to ensure that our client’s products got to where they needed to be, on time and in perfect condition.

But we did it. Today, we are proud to say that we are not just a creative company, but a full-service creative and logistics provider. We offer a wide range of services, from branded to merch, design, and creative to warehousing, kitting, fulfillment, and shipping. We have a team of experts who understand the complexities of logistics and can navigate the many challenges that come with it.

Our clients have been thrilled with the changes we’ve made. They appreciate the convenience of having one company that can handle all their creative and logistics needs. They also appreciate the peace of mind that comes with knowing that their products are being handled by professionals who understand the importance of timeliness, accuracy, and attention to detail.

Of course, the pandemic was a difficult time. But it has also been an opportunity to learn and grow. We have been forced to adapt and evolve in ways we never thought possible. And we are now better equipped to serve our clients in the new normal. We are proud of what we have achieved, and we are excited to serve our clients in more ways, faster.