Articles
The Power of Direct Mail Marketing Boxes in the Digital Age
In today's digital age, it's easy to assume that direct mail marketing has become outdated and ineffective. After all, with the rise and convenience of email, social media, and other digital...
Measuring ROI: How to Determine the Success of Your Promotional Product Campaign
Promotional products are a powerful tool for building brand awareness and driving customer engagement. But with so many options to choose from, how do you know which products are truly effective in...
Rock Star Treatment: How Ideation’s Mission goes Above and Beyond for Exceptional Customer Experience
As a customer, we all have experienced the difference between a regular customer experience and an experience where we feel like we are treated like a rock star. The latter is the mission of...
On the Road Again: Ideation’s Journey-Inspired Box of Branded Merchandise
To kick off the new year, we created a special box of kitted branded merchandise that we sent out to some of our clients. Instead of a traditional holiday gift, we wanted to remind our clients that...
Unleash Your Creativity: An Overview of Apparel Decoration Techniques
Apparel decoration has been used for centuries to enhance the appearance of clothing and create a unique style. From the intricate embroidery on a wedding dress to the bold graphics on a t-shirt,...
Last-Minute Branding Solutions: Tips for Corporate Marketing and Event Planning Experts
Mike Tyson famously once said, "Everyone has a plan until they get punched in the mouth." Corporate marketers and event planners can relate to this sentiment, as even the best-laid plans can fall...
The Importance of a New Hire Welcome Kit for New Hires
When it comes to welcoming new hires to your company, first impressions matter. A new hire welcome kit filled with great branded merch can go a long way in making a new employee feel valued,...
Boosting Your Close Rate: The Importance of Sending a Follow-Up Gift After a Trade Show
Trade shows can be a great way for you and your business to connect with potential customers, but it's important to remember that the work doesn't stop once the show is over. Following up with the...
Four Leadership Lessons I learned watching “Coach Prime”
I spent the weekend captivated watching the new Amazon Prime docu-series Coach Prime which follows Coach Deion Sanders, aka Coach Prime, through his last season at Jackson State University. As I...
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