Promotional products are a powerful tool for building brand awareness and driving customer engagement. But with so many options to choose from, how do you know which products are truly effective in achieving your marketing goals? The answer lies in measuring your...
Trade shows can be a great way for you and your business to connect with potential customers, but it’s important to remember that the work doesn’t stop once the show is over. Following up with the people you met is crucial, and one of the most effective...
I spent the weekend captivated watching the new Amazon Prime docu-series Coach Prime which follows Coach Deion Sanders, aka Coach Prime, through his last season at Jackson State University. As I made my way through the series, I was struck by what an incredible leader...
The past couple of years has been a challenging one for businesses of all kinds. As the COVID-19 pandemic swept the globe, we were forced to adapt and evolve in ways we never thought possible. But through hard work and determination, we emerged stronger and better...
By Nathan Bailey Including a personal message with your gift adds a special touch that shows the recipient that you put some extra thought and effort into their present. According to a survey conducted by the National Retail Federation, 75% of consumers say that they...
By Nathan Bailey and Kiana Yandell This is a question we get a lot at Ideation from new and prospective clients during our initial calls. It certainly seems like a reasonable question for anyone that walks trade show floors, attends sales conferences, or...
