The grand opening for a new hotel in Mexico, Hotel Matilda, was fast approaching and they reached out to us to design a special gift for the media, travel agents, and other guests staying at the resort during a preliminary “preview” period before opening to the public. We had only a two week turnaround on this one so that the items would be ready for their VIP gathering. Eeek!
With collaboration and quick ideation, it was decided to hand out a custom Viewmaster. We’d highlight the property and invoke some fun nostalgia among the recipients.
Hotel Matilda sent us the seven images they wanted to use, as well as an eighth image for the center of the reel. The design team here quickly created the layered files needed to convert 2D photos into 3D looking experiences. Due to the quick turn time, we took each photo and then layered the hotels logos and contact information. We then floated them in various depths to create the 3D look. The hotel also chose photos with a lot of depth which helped create an even greater sense of dimension. In the end, the project came out beautifully by all accounts. It was a clear representation of their brand and the one-of-a-kind charm of the hotel. Here are the mock ups of the reel –