Author: Nathan

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The impact of changing the face of your company.

By Ali Ongaro, Graphic Designer A rebrand of a company can mean so much more than facelift, it can be representative of social and political impact for the greater good. Nabisco’s rebrand of their classic animal cracker has hit the ground running! After over a century...

Promo Products: Targeting New Customers at Trade Shows

By Kristin Baley, Account Manager Does your trade show strategy include using promotional products? It should, and I’m ready to tell you why, what and how! First, the why. People, in general, love swag. Free stuff! If your marketing plan includes trade shows, fairs, exhibitions...

School’s Almost In!

By Ali Ongaro, Graphic Designer We are kicking off this month with Back to School themed products for the office. If you are a stationary nerd like we are then you should be as excited as we are! This season Ideation is inspired by creating a...

The Apparel Marketing Game

By Nathan Bailey, Chief Branding Architect Whether it’s t-shirts, polos or button-down shirts, corporate apparel can work more for you than just simply an employee outfit. It is a powerful tool that can aid both marketing and confidence. Here are the top three compelling things that...

Using Promotional Products to Encourage Sales Teams

By Kristin Baley, Account Manager What do you do when you need to keep a sales force fired up? You do it with promotional products! While working as the Marketing Manager at Comcast Business in Portland, Oregon our sales team competed in a national sales contest...

Lessons in Business Learned from Fortnite

By Nathan Bailey, President and Founder Over that last couple months I’ve observed my 10 year old son playing the video game Fortnite. I tried it and, as a former video game aficionado, found it to be one of the most fun games I’ve ever...

Episode 002 – Dirk Davis

Hosted by president of Ideation, Nate Bailey, as he interviews business leaders in Oregon. In this episode Dirk Davis, CEO of Sunshine Dairy is interviewed. I talk to him about their rebrand, collaborating with other Oregon businesses, new product creation and how they...

Episode 001 – Erik Timmons

We started a podcast!!! Hosted by president of Ideation, Nate Bailey, as he interviews business leaders in Oregon. In the first episode Erik Timmons, principal at Yorke and Curtis, a general contractor is interviewed. We discuss Oregon's economy, using sustainable practices in building,...

The Need To Partner With A Trusted Brand Manager

On Monday, the Sacramento Kings cancelled a game day t-shirt giveaway after player Demarcus Cousins and others found the t-shirt to be offensive. The Kings had laid out over 17,000 t-shirts for fans to get when they came into the arena. The black colored t-shirts...